RESEARCH
PUBLICATIONS IN REFEREED JOURNALS *denotes equal author contribution
Oh, Hyewon, Joseph K. Goodman, Dan R. Schley, Incheol Choi, Kathleen D. Vohs (2026), “Subjective Well-Being Enhances Experiential Perceptions," Personality and Social Psychology Bulletin, Advance online publication. [Link]
Hervé, Justine* and Hyewon Oh* (2025), “Quiet Quitting in Times of Uncertainty: Definition and Relationship With Perceived Control,” Human Resource Management, 64 (5), 1421-56. [Link]
Torelli, Carlos, Hyewon Oh, and Jennifer Stoner (2021), “Cultural Equity: Knowledge and Outcomes Aspects,” International Marketing Review, 38 (1), 99-123. [Link]
Koo, Minkyung*, Hyewon Oh*, and Vanessa M. Patrick* (2019), “From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal,” Journal of the Association of Consumer Research, 4 (4), 337-51. [Link]
Na, Jinkyung, Seunghee Kim, Hyewon Oh, Incheol Choi, and Alice O’Toole (2015), “Competence Judgments Based on Facial Appearance Are Better Predictors of American Elections Than of Korean Elections,” Psychological Science, 26 (7), 1107-13. [Link]
MANUSCRIPTS UNDER PREPARATION AND REVIEW
†titles omitted for blind review
Oh, Hyewon and Ravi Mehta, Heritage and Donation Allocation†, Under Review at the Journal of the Association for Consumer Research.
Otnes, Cele, Hyewon Oh, Kathy Hamilton, and Ravi Mehta, Marketplace Tranquility†, Under Review at Journal of Marketing.
Oh, Hyewon, Carlos Torelli, and Jennifer Stoner, “‘This Is My Commandment, That You Love One Another’: The Interplay Between Cultural and Religious Orientation Predicts Prosocial Behavior,” Manuscript in preparation for submission to Journal of Consumer Psychology.
SELECTED WORKS IN PROGRESS
“Belief in Karma and Unethical Behavior” (with Ravi Mehta), four studies completed.
“DEI Marketing" (with Ravi Mehta), four studies completed.
“Experience Sampling” (with Dilip Soman), data collection in progress.
“Reporting Unethical Behavior” (with Arion Cheong), data collection in progress.
© 2026 by Hyewon Oh