RESEARCH

PUBLICATIONS IN REFEREED JOURNALS

 

Torelli, Carlos, Hyewon Oh, and Jennifer Stoner, (2021), “Cultural Equity: Knowledge and Outcomes Aspects,” International Marketing Review, 38 (1), 99-123. [Link]

 

Koo, Minkyung, Hyewon Oh, and Vanessa M. Patrick (2019), “From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal,” Journal of the Association of Consumer Research, 4 (4), 337-51. [Link]

 

Na, Jinkyung, Seunghee Kim, Hyewon Oh, Incheol Choi, and Alice O’Toole (2015), “Competence Judgments Based on Facial Appearance Are Better Predictors of American Elections Than of Korean Elections,” Psychological Science, 26 (7), 1107-13. [Link]

 

 

MANUSCRIPTS UNDER PREPARATION AND REVIEW

 

Otnes, Cele, Hyewon Oh, and Ravi Mehta, “Engineering Customer Tranquility: Understanding Practitioner Paradoxes and Strategies,” Revising for resubmission to Journal of Marketing.

 

Oh, Hyewon and Ravi Mehta, “Understanding Charitable Allocation Decisions: The Role of Perceived Meaningfulness of Resource,” Manuscript in preparation for submission to Journal of Consumer Psychology.

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Oh, Hyewon, Joseph K. Goodman, Incheol Choi, “The Bidirectionality of Experiences and Happiness: Happiness Leads to the Perception of More Experiential Consumption,” Manuscript in preparation for submission to Personality and Social Psychology Bulletin.

 

Oh, Hyewon, Carlos Torelli, and Jennifer Stoner, “‘This Is My Commandment, That You Love One Another’: The Interplay Between Cultural and Religious Orientation Predicts Prosocial Behavior,” Manuscript in preparation for submission to Journal of Consumer Psychology.

 

 

SELECTED WORKS IN PROGRESS

 

“Belief in Karma and Unethical Behavior” (with Ravi Mehta), four studies completed.

 

“Creative AI and Human-AI Team Performance” (with Ravi Mehta, Lav Vashney and Deepak Somaya), four studies completed.

 

“Tightness/Looseness and Consumer Complaining Behavior” (with Ravi Mehta and Ashok Lalwani), four studies completed.

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“Experience Sampling” (with Dilip Soman), data collection in progress.

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“Quiet Quitting” (with Justine Hervé), data collection in progress.

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“Minority and Auditing Bias” (with Arion Cheong and Lanxin Jiang), data collection in progress.