RESEARCH

PUBLICATIONS IN REFEREED JOURNALS *denotes equal author contribution

Hervé, Justine* and Hyewon Oh* (2025), “Quiet Quitting in Times of Uncertainty: Definition and Relationship With Perceived Control,” Human Resource Management, 64 (5), 1421-56. [Link]

Torelli, Carlos, Hyewon Oh, and Jennifer Stoner (2021), “Cultural Equity: Knowledge and Outcomes Aspects,” International Marketing Review, 38 (1), 99-123. [Link]

Koo, Minkyung*, Hyewon Oh*, and Vanessa M. Patrick* (2019), “From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal,” Journal of the Association of Consumer Research, 4 (4), 337-51. [Link]

Na, Jinkyung, Seunghee Kim, Hyewon Oh, Incheol Choi, and Alice O’Toole (2015), “Competence Judgments Based on Facial Appearance Are Better Predictors of American Elections Than of Korean Elections,” Psychological Science, 26 (7), 1107-13. [Link]

MANUSCRIPTS UNDER PREPARATION AND REVIEW

Oh, Hyewon, Joseph K. Goodman, Incheol Choi, Kathleen Vohs, “Subjective Well-Being Enhances Experiential Perceptions," Revise and Resubmit at Personality and Social Psychology Bulletin.

Oh, Hyewon and Ravi Mehta, “Diverging from Diversification Heuristic: Unraveling the Impact of Personal Meaning on Donation Allocation,” Revising for resubmission to Journal of Consumer Psychology.

Otnes, Cele, Hyewon Oh, Kathy Hamilton, and Ravi Mehta, “Fostering "A Piece of Peacefulness": A Paradox-Theory Perspective on Customer Tranquility,” Revising for resubmission to Journal of Marketing.

Hervé, Justine*, and Hyewon Oh*, and Haoying Xu*, “Quiet Quitting Isn’t Just for Employees: What It Looks Like When Companies Pull Back,” Manuscript in preparation for submission to Harvard Business Review.

Oh, Hyewon, Carlos Torelli, and Jennifer Stoner, “‘This Is My Commandment, That You Love One Another’: The Interplay Between Cultural and Religious Orientation Predicts Prosocial Behavior,” Manuscript in preparation for submission to Journal of Consumer Psychology.

SELECTED WORKS IN PROGRESS

“Belief in Karma and Unethical Behavior” (with Ravi Mehta), four studies completed.

“DEI Marketing" (with Ravi Mehta), four studies completed.

“Experience Sampling” (with Dilip Soman), data collection in progress.

“Reporting Unethical Behavior” (with Arion Cheong), data collection in progress.